The Incredible Rarity of Changing Your Mind

This 100 page book was designed as a visual interpretation of episode 555 of This American Life. The episode addresses the following topic: “It’s rare for people to change what they believe, and if they do it, it’s usually a long process. This week, stories of those very infrequent instances where people’s opinions flip on fundamental things that they believe. Why does it happen in these particular and unusual circumstances?”